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Generate Real Estate Leads on Facebook: The Comprehensive Guide

By The HomeGo Team On 2022-06-21

Selling property on Facebook is a popular way to market homes for sale. Selling real estate online can be challenging without the right marketing tools, but Facebook can help you spread the word and attract homebuyers to speed up the process. Increase your home’s visibility and reach more potential buyers on Facebook by using targeted ads, displaying your home’s best features, utilizing Facebook Live and asking influencers to share your listing.

How Can I Generate Real Estate Leads on Facebook?

Approximately seven out of 10 United States adults report that they use Facebook at least once daily, and nearly 50% of adults report that they use the platform several times a day. Various ages and demographic groups use Facebook, so it allows you to reach a wide audience.

If you’re looking to sell your home online and wondering how to get real estate leads from Facebook, consider the following strategies:

1. Use Facebook Ads to Target a Specific Audience

Facebook collects and uses information about users to reach them through ads. Facebook’s algorithms can target specific people based on their age, gender, interests, career, education level and more. This approach can help you generate more leads by reaching the people who are more likely to click on your ad to learn more about your home.

Facebook’s algorithms are based on what users write on their Facebook walls, posts they comment on, posts they like and their general interests. The details Facebook collects about users can indicate a wide variety of information about them, including which users are actively looking for a house.

Launch a Facebook ad in the “Real Estate” category. Use targeted keywords targeting homebuyers and providing information about the home. As you create your ad, consider the following:


Reach individuals close to your home’s ZIP code with Facebook’s location targeting. Avoid setting a radius that’s too small, as doing so will limit the number of people you reach. Try to target nearby ZIP codes to reach individuals who may want to move to your area.


Set your Facebook ad to target the age group most likely to show interest in your listed home. If your house has a lower listing price, you can target individuals in their mid-to-late 20s who may be searching for a starter home. If you’re listing your home at a higher price, you should target your ad to individuals in their 30s, 40s or 50s who may be searching for a more expensive dream home.


Use Facebook’s detailed targeting settings to target individuals based on their income. A person’s income determines the type of house and price range they can afford. Most people can afford a mortgage two to three times their annual household income. Use your home’s price to determine which income or salary range will allow homebuyers to afford it and then target your ad to individuals within that income range.

Homeownership Status

Try targeting Facebook users based on their homeownership status. Facebook’s three homeownership status options include renters, first-time homebuyers and homeowners. If your home is smaller or in a more affordable price range, target first-time homebuyers. If your home is large, recently updated or in a higher price range, focus on current homeowners.


Use Facebook’s detailed targeting to reach people who are likely to purchase a home and move. Facebook’s detailed targeting will allow you to target users’ residential profiles based on behaviors. Choose the “Likely to Move” setting to target individuals who are more likely to purchase a home and consider yours as an option.

2. Display Your Property’s Best Features

Use quality photos and videos in your Facebook ads to show off your home’s best features. Because homebuyers want to see more than just the front of the property, include well-lit photos of your home’s many features, including the kitchen, bedrooms, bathrooms, basement, attic, back yard and garage. A Facebook Carousel ad will showcase multiple photos that users can scroll through, increasing engagement with your ad.

Display 360-degree photos or videos and give potential buyers a chance to view your property from different angles. Seeing a home from more angles can help buyers feel confident about the home’s value and be more inclined to click on your ad. Additionally, visuals can help potential buyers imagine themselves in the home and increase their interest in it.

3. Reach Out to Influencers

Ask Facebook influencers to spread the word about your home. Influencers are individuals with a large audience who share entertaining content, so they have the potential to reach more people and motivate them to check out your property.

Find influencers who attract homebuyers or people with similar demographics to homebuyers and ask them whether they would help you advertise your home to their followers. You can even reach out to friends or family who have large Facebook friends lists and ask them to share a Facebook post about your house.

4. Leverage Facebook Live

Connect with potential buyers on a more personal level via Facebook Live. Promote your upcoming Facebook Live video on local or community Facebook pages and share the replay on your page for more people to see after you complete it. A Facebook Live video can help you accomplish the following:

  • Communicate directly with homebuyers
  • Answer questions potential buyers may have
  • Give a virtual tour of your home
  • Increase interest in your property

Selling property on Facebook can help you market your home to a wider audience and reach more potential buyers. Using targeted ads, displaying your property’s best features, connecting with buyers through Facebook Live and reaching out to influencers can help you show your property off to more people and generate interest in it.

Sell Your Home to HomeGo

While advertising your property on Facebook can speed up the sales process, HomeGo will help you sell your property even faster. Sell your property to HomeGo to skip the lengthy sales process and avoid multiple walk-throughs. Our agents will walk through your home and make a cash offer on the spot. We’ll buy your home as-is, and you can close in as little as seven days.

Contact HomeGo to learn more about selling your home quickly and easily.

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The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only.