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How to Sell Your House Online: A Step-by-Step Guide to Success

By The HomeGo Team On 2021-11-10

The home selling process has changed drastically over the years. Homeowners have a variety of methods to choose from when they decide to sell their homes. In today’s market, the digital world plays an essential role in successfully selling a home.

One of the most popular ways potential buyers search for homes is online or through apps — around 51% of current homeowners found the home they purchased online. Homebuyers can locate their dream homes nearly instantly with the help of technology. With virtual tours, detailed descriptions of houses, visual maps of homes on the market and more handy resources, homebuyers can easily compare homes and find one that matches all of their wants and needs.

When you’re thinking of the best plan to sell your home, including various online platforms and methods is crucial. Whether you decide to sell your home through an agent, on your own or through a company online, ensure your home is easily searchable on popular platforms.

If you’re planning to sell your home, check out where to sell your house online and what some of the best methods are in the home buying market today.

How Can I Sell My Property Online?

Once you decide to sell your house, you’ll want to learn about the strategies that will allow you to place your home online. The method you use to sell your home depends on a few factors:

  • Your financial goals for selling your house.
  • How much of a time commitment you’re willing to make.
  • The selling timeline you want for your house.

You can utilize a few options to sell property online. A selling agent can help sell your home online, you can take control and sell your home on your own online or you can quickly sell your home to a direct buyer. Check out the benefits of all the online home selling strategies to see which one best fits your home.

1. Sell With an Agent

You can opt for the traditional strategy and sell your home with an agent. Nearly 89% of sellers had a real estate agent help them sell their homes in 2020. Almost every real estate agent will ensure your house is listed online, as they have the knowledge and skillset to effectively market your home on various home-selling websites and databases homebuyers browse.

Your listing agent likely has access to the local MLS database. MLS is a platform for all professionally listed properties in your area, along with structural information and details on the home. When your home is listed on the local MLS database, it also links to multiple other listing sites to broaden your home’s exposure.

Real estate agents also have the expert knowledge of the market to know what online marketing methods to use when they list your home. Some of the best agents are well-rounded in the digital marketing world. They have experience advertising homes on numerous online channels and via ads on social media platforms.

Real estate agents usually help with parts of the process like negotiating, pricing and other aspects of selling a home. Since you can expect the real estate agent to handle all of the marketing and a majority of the sales process for you, a part of your home’s selling price will be given to the seller as commission. Many sellers can expect at least around 5 to 6% of the selling price to go to their real estate agent. Half of this percent will also go to the buyer’s agent.

2. Sell Without an Agent

Another option you have when you sell your home is to sell your house without an agent. You can market your home online as “for sale by owner.” One of the most significant benefits of selling your home on your own is you don’t have to pay a commission percentage to your selling agent.

Even without a real estate agent helping you market and sell your home, you can still gain access to the MLS listing database and other online house selling sites to put your home in front of as many potential buyers as possible. You’ll need to pay a fee to use the MLS database and other platforms for properties that are for sale by owner. You can also utilize other sites to share your property like Facebook Marketplace, Craigslist and other free sites.

While you get to skip out on the selling agent commission fee, you’ll still be responsible for paying the buyers’ agent commission fee, which is around 3%. The only reason you wouldn’t have to pay this is if the buyer also doesn’t have a real estate agent.

One of the main reasons people decide to sell their homes without an agent is to be in charge. When you’re the boss of your home sale, you’re totally in control and are ready for the time commitment and other obligations that come with selling your house on your own. It’s important to remember you’ll still be paying for all of the online marketing expenses out of pocket.

3. Sell to a Direct Buyer

If you’re looking to sell your home fast and want the process to be simple, consider selling your home to a direct buyer. Various types of direct buyers have different home requirements and procedures for purchasing homes from sellers.

Some direct buyers will purchase homes as-is, which means they’ll buy homes that need many repairs and would require a cash offer regardless of the selling option the homeowner chose. Other direct buyers will purchase homes that are in selling condition for slightly below the market value.

With direct buyers, you won’t need to show your home to anyone. There’ll be no open houses, tours or other showings necessary to sell your home to direct buyers. They’ll want some general information about the structure of the home and other major aspects that will impact their cash offer for your home. This method is perfect for homeowners who need a quick solution to sell their home and don’t mind selling for under the market value.

Sell Property Online With HomeGo

Selling your home doesn’t have to be a waiting game. You can get a quick cash offer from the professionals at HomeGo.

The licensed real estate agents at HomeGo will provide you with a simple closing process on your home through our efficient offer process. We’ll complete an in-home walk-through and assess your property, propose a cash offer on the spot and you can then close in as soon as seven days.

Get started today and receive a cash offer on your home or learn more about our process.

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