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The Ultimate Cheat Sheet: What to Know About DIY Home Selling Websites

By The HomeGo Team On 2023-05-31

Introduction to FSBO

For Sale By Owner (FSBO) is a term used in the real estate industry to describe property owners selling their homes directly without involving real estate agents or brokers. In recent years, FSBO websites have become increasingly popular.

The Rise of FSBO Websites

A few decades ago, the idea of selling your home without a realtor was almost unheard of. Fast forward to today, FSBO websites are not only popular but are shaking up the traditional real estate industry. But why this sudden rise? Simply put, technology has made it easier.

The Advantages of Using FSBO Websites

Like everything in life, selling your home on an FSBO website comes with its advantages.

Saving on Commission Costs

When you sell your home through a real estate agent, you typically pay a commission of 5-6% of the sale price. With FSBO websites, you can potentially save thousands by bypassing this commission.

Complete Control Over the Selling Process

Selling your home yourself means you control the entire process, from setting the price to deciding when to host open houses.

Direct Contact with Buyers

One key advantage of FSBO websites is that they allow direct communication with potential buyers. This can lead to more honest discussions and faster negotiations.

The Challenges of Using FSBO Websites

While there are benefits, selling your home yourself isn’t for everyone. It comes with its own set of challenges.

Time and Effort Requirements

Selling a house takes time and effort. From staging and photography to dealing with inquiries and viewings, you’ll need to commit to the process.

Pricing and Negotiation Challenges

Determining the right price and negotiating the sale can be difficult without professional advice and market knowledge.

Legal and Regulatory Compliance

There are legal regulations and documents involved in selling a home. These may be challenging to navigate without professional assistance.

Key FSBO Websites to Consider

There are various FSBO websites available. Here are a few worth checking out:


Zillow offers various tools for home sellers, including the option to list your home for free. is a comprehensive platform that provides resources, tools, and support for home sellers. offers a range of packages to assist sellers, from basic listings to deluxe packages that include legal forms and other resources.

Steps to Successfully Sell Your Home on FSBO Websites

Here are some steps to make your FSBO experience successful:

Preparation and Pricing

Start by preparing your home for sale and pricing it accurately based on comparable homes in your area.

Listing and Marketing

Create a compelling listing, upload high-quality photos, and market your home effectively on the right platforms.

Negotiation and Closing

Negotiate offers professionally, handle closing documents carefully, and seek legal advice if needed.

Alternatives to FSBO Websites for Selling Your Home

While FSBO websites offer numerous advantages, there are other methods to sell your home without a traditional real estate agent. Let’s explore a few alternatives that you can consider.

Online Real Estate Platforms

Online real estate platforms such as Redfin and Purplebricks are hybrids between FSBO websites and traditional realtor services. They provide professional assistance like pricing advice, professional photography, and negotiation support. They charge a lower commission than traditional realtors, allowing you to save while also benefiting from professional assistance.

Flat-Fee MLS Services

MLS, or Multiple Listing Service, is the primary database that real estate agents use to list properties for sale. With flat-fee MLS services, you can list your property on the MLS for a flat fee, usually a few hundred dollars. This approach combines the exposure of a traditional realtor listing with the cost-saving potential of an FSBO sale.

Real Estate Auctions

Real estate auctions can be a quick and efficient way to sell your home. However, they can also be risky, as the final sale price can be unpredictable and often depends on the number and motivation of the bidders on the day of the auction.


iBuyers are companies that use technology to make instant offers on homes. They provide a quick and convenient way to sell your home, often within a few days. Examples of iBuyers include Opendoor and Offerpad. However, the convenience comes at a cost, and iBuyers usually offer less than market value for homes.

Cash Home Buyers

Another alternative to consider is cash home buyers. These are typically real estate investment companies that purchase homes directly from homeowners for cash. The significant advantage of cash home buyers is the speed and convenience they offer. Transactions with cash buyers can often be completed in a matter of days, which can be highly beneficial if you’re in a hurry to sell.

Cash home buyers also buy properties in “as-is” condition. That means you won’t have to spend time and money on repairs or improvements before the sale. This is often appealing for sellers with homes that may require significant updates or have issues that could deter traditional buyers.

However, it’s essential to be aware that cash home buyers typically offer less than the market value of the home. This is because they’re taking on the risk and cost of repairing and reselling the property. As a result, while cash home buyers can be a good option in certain situations, they may not be the best choice if maximizing profit is your primary goal.

As with any real estate transaction, it’s crucial to do your research and ensure you’re working with a reputable company. Request proof of funds and check reviews and references to ensure you’re dealing with a legitimate and trustworthy cash buyer.


Selling your home on an FSBO website can be a rewarding yet challenging experience. By understanding the process, advantages, and challenges, you can make an informed decision. Happy selling!


  1. Is selling on FSBO websites a good idea?
    • It can be, especially if you’re comfortable with taking on the responsibilities typically handled by a realtor. The potential savings can be significant.
  2. How do I price my home for an FSBO sale?
    • Research similar homes in your area and consider getting your home appraised for an accurate market value.
  3. Can I negotiate with buyers directly on FSBO websites?
    • Yes, one of the key advantages of FSBO is the ability to deal directly with potential buyers.
  4. What if I make a mistake during the selling process?
    • It’s essential to seek legal advice during the process to avoid potential mistakes that could impact the sale or result in legal trouble.
  5. Which FSBO website is the best?
    • It depends on your needs. Consider the cost, tools provided, and user reviews when choosing an FSBO website.

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