Why An Ugly Home Can Still Sell

Posted on July 17th, 2018

Whether you’ve been thinking about selling your home for years or need to move quickly due to some outside circumstance, there are a lot of steps people take before they even think about talking to potential buyers. One of the bigger points of contention is “staging” a home or making changes in order to make it more appealing to buyers, right? Hardly. Not only can an ugly home get sold easily, there are many sellers who are doing this every day, in cities across the country. Here’s how.

For one thing, you need to realize that not everyone is expecting to buy a brand-new, top-of-the-line house right away. If you look outside of the conventional buyer pool for homes, you’ll see plenty of people who not only have no problem with ugly homes but may even prefer them.

One good example, who you’ve probably heard a lot of in recent years, is home-flippers. The basic goal for these buyers is to try and make their own profit off of a house. To do this, they buy a home at a lower price, do the renovations themselves, then end up selling the property later. However, if you have an ugly home and need to sell, this may not be the best option, because their goal is to buy homes for as little as possible. This is why you see so many home-flippers looking for homes at auction.

The second common option you’re going to see is targeting traditional homebuyers, but those who are trying to get a deal. As a seller, this may work in your favor, even if your house needs work. There are certain parts of the country where there’s very little supply of available housing, but lots of demand, whether it’s due to jobs or any type of reason. Here, people may be willing to pay a decent amount for an ugly home just to have a chance to live where they want. The negative here is that even in a good housing market, nothing is guaranteed. In addition, if you call a real estate agent to sell an ugly home, it’s probably going to take a long time and may even have a few failed deals before you get something.

Finally, there are a lot of entities out there that take out some of this work for you, even more than just passing the buck of repairing or renovating a home. Chances are you’ve probably seen signs out in yards talking about selling homes for cash. What you need to realize is not only is this not a scam or hustle, but it’s actually possible the most effective way to get a home sold quickly and fairly.

These types of companies serve the needs of those who sell quickly not only by skipping a lot of the steps of a house sale, but also generally offer perks to make it easier for the home seller to move on. Examples may include things like the ability to leave behind certain items rather than cleaning, or the idea of a “leaseback.” If you are on the fence about who to sell your home to, one of those perks may end up being the final difference maker.

Many people pump tons of money into a home due to these misconceptions, where going with alternative options not only help you avoid the added expense, but can get your home sold quicker than you would with a conventional real estate agent. This is where companies like HomeGo are a perfect match. We can help you sell your home quickly at a fair price while avoiding the stress and hassle that many other sellers have to go through.

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